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Nestlé supports 'Nanhi Kali'; changes packaging

From: Via: Nestlé India has changed the packaging of its iconic brands, Maggi,
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Adding agility to decision making

From: Buisness-standard By Sangeeta Tanwar Recommended by: business-standard Decisiveness has always been the hallmark of a great leader. But with ever-changing technology, an increasingly competitive landscape, digital-savvy
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Balancing on a tightrope

From: Buisness-standard By Ritwik Sharma Recommended by: business-standard In an ever-expanding Indian market, companies across industries - from legacy brands to new entrants - can find themselves walking a tightrope when faced
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Maggi Noodles: Reclaiming faith in an instant

From: Buisness-standard By Ritwik Sharma Recommended by: business-standard Since making a comeback in the market post a ban and recall in India last year, Nestle's Maggi noodle advertisements have been understandably playing up
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Recreating the old magic

Five months after it was banned, Maggi noodles is back on shop shelves. As Nestle India prepares for a nationwide launch of the 32-year-old brand with some changes in packaging, The Strategist tries to identify the key challenges and what the