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After Completing This TechStars Exercise, Everyone On Your Team Will Pitch Like A Founder

A version of this article previously appeared in Forbes. I was invited to lead a Techstars LA workshop, focused on honing their elevator pitches. In my UCSB classes, my students practice their Personal Pitch in front of their peers, who give them
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What Entrepreneurs Can Learn From The Comanche’s Tech Absorption Curve

A version of this article previously appeared in Forbes. In an astonishingly short time period, the Comanche Native Americans progressed from a technologically primitive tribe (nomadic, little use of textiles, basketry or pottery), to becoming the
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10 Step Checklist To Rank Your Startup Ideas

A version of this article first appeared in Forbes. Steven Johnson, author of How We Got To Now, analyzes technological breakthroughs, looking for patterns that allow entrepreneurs to identify “How We’ll Get To Tomorrow.” One of the key myths