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Getting ready for everyday battles

How can a brand stand out in a category that is perceived as being boring? By stop being boring. Here's one brand that's trying to play to that formula in a traditionally unexciting category and it has picked out a page from the health drink and
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Campaign logic:

Add to My PageBrand: B NaturalAgency: GreyBudget: Rs 8-10 croreWhether it is a fizzy drink, fruit concoction or a powdered juice, summer brings with it a barrage of advertising from the cold beverages stable, and this year is no different. What