Posted By: robertcialdini
| Sat, 04/14/2018 - 00:11
| 0
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Learn how to use the five types of social proof marketing.
Image credit: ponsulak | Getty Images
I'm sorry to tell you this, but most people do not trust you.
It has nothing to do with you as a person, or your business, values or past. The fact is, we live in a world where we wake up every single day, bombarded with messages, ideas, "opportunities," and people trying to capture our attention.
There's too much white noise, which makes your job as an entrepreneur harder than ever.
Because when you break business down into its simplest form, your job is to build enough trust with your audience so they feel comfortable buying from you. In the past, this was easy. All you had to do was appear on TV and they would trust you in an instant.
Today, it's much har
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