How I Successfully Pitched Investors As A 22-Year-Old Startup Founder

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My cofounders and I were 21 and 22 when we started Next Big Sound, and by far the biggest challenge we faced was in convincing investors they should trust us with their money. That was in 2009, and around that time Mark Zuckerberg was one of the youngest founders to have ever raised venture capital, at 19 years old. Whatever encouragement we drew from that knowledge, it still wasn't easy pitching people 20 to 40 years older than we were.

We eventually pulled it off by telling a good story that made sense. If it sounds simple, it actually took a while to get right. Here's a look at the process we used to craft and test a narrative that sold our vision to people so much our senior.

Our story started with the music industry in 2009, which was in a state of dynamic change. I alrea


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