How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

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Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between.

We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it.

We’ve learned a lot.

So we’ve decided to take everything that we’ve learned and put it all in a coherent narrative for your benefit.

Let’s dig into the examples!

(Click to jump to relevant section)

A: Make a Wow product – Create something worth talking about

A1: Unexpected Utility

A2: Meaningful Story

B: Seed the Wow – Make sure it gets into the hands of people who’ll wan

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