Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between.
We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it.
We’ve learned a lot.
So we’ve decided to take everything that we’ve learned and put it all in a coherent narrative for your benefit.
Let’s dig into the examples!
(Click to jump to relevant section)
A: Make a Wow product – Create something worth talking about
A1: Unexpected Utility
A2: Meaningful Story
B: Seed the Wow – Make sure it gets into the hands of people who’ll wan
Read Original : How To Get Word-of-Mouth: 40+ Successful Examples To Learn From