Helping others succeed through Coaching

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"How to leverage performance in all areas of Life" introduces the principle of coaching to individuals and organizations in order to improve their performance.


helping--succeed-pt1Qualified coaches are at the forefront of change helping others succeed. Karen Tweedie, President of the International Coach Federation, USA talks about the purpose and how it is benefitting the corporate world......Excepts :


What is ICF in brief?


The International Coach Federation (ICF) is the largest worldwide resource for professional coaches and the source for those who are seeking a coach. We are a nonprofit organization formed by individual members-professionals who practice coaching, including Executive Coaches, Leadership Coaches, Life Coaches and many more, from around the world.


What is the reach of ICF?


Formed in 1995, today the ICF is the leading global organization dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches in over 150 countries across the globe.


What is the exact purpose?


We exist to support and advance the coaching profession through programs and standards supported by our members and to be an authoritative source on coaching information and research for the public.


Why do you see the response from the professional community being very high in recent times?


In the US people have realized that we have spent a lot of time rewarding performance driven activities which are soft skills and completely neglected the hard skills part. Now they realize that this is not working any more. This is similar across the globe in all advanced countries. There is a huge amount of dissipation in the society and break down of family units and values system. There is evidently a high sense of disconnect in thinking and life styles that have resulted in high ratio of conflict. There is a lot of emphasis on material advancement and a lingering feeling to rush. Coaching has become a tool to connect with family members and all those around your professional environment with the technique of generating a sense of inquiry and it is more inward focused and spiritual.


How is it benefiting the corporate world?


Today the corporate world is undergoing tremendous churning across the world and especially in the USA. The method applied here is completely different from the conventional meetings. In a Coaching session there is no agenda and only an objective is fixed and the accredited Coach has the wisdom of the objective that the Coached may not see for themselves .The Coach approaches the beneficiary in a truly respectful manner and sets up a process in which that wisdom can come out through reflection and then the individual can make the right actions and decisions that is not linked to an instant gratification but to a high purpose.


What will be the impact on society?


The Coach actually takes the place of the support systems that the elders in the family actually do traditionally but in the current reality where we have smaller family units in the absence of the tradition support, a coach is looked upon in the same way. The benefit is that it makes it possible to weather the pressures and trauma of the unknown (that is incomprehensible) with a collective wisdom of finding inner satisfaction and harmony. We have validated courses for school and college faculties at various levels and also corporate & government organizations.

Coaching is both an art and a science and as we progress the body of knowledge is also building. 

When do you see a person is ready to be accredited as a Coach and what is the process?


helping--succeed-pt2Most of the practices in the industry today have no regulated approach towards Coaching and largely people self state themselves as a coach. But we have a credential system that is very stringent. Depending on what level of credential one is doing one has to have at least 60 hours of coach specific training, followed by a 100 hours of working with clients. This has to be accompanied with some proof usually in the form of two letters from the client on the details with documentation validated by a PCC/ACC. Once this is done one has to undergo another 10 hours of mentoring with a senior Coach as an ongoing professional development. Then there would be a submission of all the records, finally culminating in an exam which will be done online in 30 minutes. In this exam a case study problem will be given and the applicant has to get through the problem in 30 minutes in the presence of an assessor and someone else whom the applicant will actually coach.

Most of the people who get attracted to coaching are people from the mid 30s and 40s who come with multidisciplinary experience.

What competency is required for the qualifying criteria?


There are totally 11 identified competencies one has to display before appearing for the exam. They are


1.    Confidentiality - no advising


2.    Establishing coaching agreement for the series / session


3.    Establishing trust and intimacy with the client


4.    Put self aside - trust the process and take no notes


5.    Active listening - listen between the words


6.    Powerful questioning


7.    Come from curiosity - ‘What and How'


8.    Direct communication - use client language by linking and integrating


9.    Designing actions


10.  Planning and Goal setting


11.  Managing progress and accountability.


How does a Coach benefit in terms of the learning curve?


It is a two way lane with the coach and the one coached both are able to derive benefit on the reflection of interaction. The coach doesn't direct but acts as an enabler. The Coach is already working on himself/herself and doesn't offer advise but oversees others in going through their journey in life while the thoughts and change process becoming clearer. As coaching infiltrates organizations and becomes a mains stream activity there are different levels of knowledge that will keep the learning curve steep. So at no point of time one can say that I am at the end of the learning curve as there is constant scalability along with the resources and time.


Explain briefly on the future prospects in Coaching?


Coaching is both an art and a science and as we progress the body of knowledge is also building .This is a widely required skill in Project management, Change management process, out learning  and a whole lot of other areas on a daily basis which are now getting into the mainstream like neuro science too. All regular managerial communication and HR activities need coaching. As we go along I see that this will be a vital career matrix in the coming years. In the organizational level senior people will go and will be succeeded by the juniors with shift of time and in family units parents gradually would want to let go to allow their children to take their place so the criticality of coaching will be paramount. Unlike other professions, a Coach cannot fall into the trap of acquisition of more and more knowledge but continue to work on the self and keep applying the element of learning, so the career path is very huge and the next big thing to happen in the coming years.

There is a high sense of disconnect in thinking that have resulted in high ratio of conflict

What is the vision of ICF for the world?


We wish to see in a period of 30 years we are able to bring an integration of basic human values and that impeccable sense of balance in life across the world. We want gradually to permeate all strata of the society across the globe. This would mean using of the accredited systems of coaching in schools, hospitals, all governmental agencies, NGOs and the corporate across the globe. In India we see the largest pool of accredited Coaches with a target accreditation of 14,000 in the next 6 years.


These were excerpts from the International Coach Federation conference held recently in Bangalore.


Kishor Jagirdar is a practicing Strategy Consultant Founder of Infopace Management Pvt Ltd .He can be reached at


Issue BG99 June06


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