GDPR and the marketer's dilemma

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On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and...

       

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mashable's picture

Travel accessories to give you that first class feeling

Even if your vacation destination is amazing, getting there can be, well, another story. Between the Tetris game of packing your suitcase, the bustle of a full flight, and the dreaded middle seat, you might be exhausted even before you reach your
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harvardbusinessreview's picture

Leaders Focus Too Much on Changing Policies, and Not Enough on Changing Minds

To achieve the outcomes you want, start by thinking about people and culture.
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sethgodin's picture

If you need deadlines to do your best work

Make some up. There’s no shame in that. In fact, it’s a brilliant hack. Set up a method of reward or punishment with a third party. Money in escrow that goes to a cause you abhor. Public congratulations. Whatever the method, the point is the same:
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sethgodin's picture

The shortcut crowd

There is no market. There are markets. And markets have segments. There are people who enjoy buying expensive wine. There are people who will save up their money to have a big wedding. There are people who pay to have a personal trainer… And within
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johnsullivan's picture

A Look at What’s Ahead For Talent Management In the Middle East

Note: Hessa Al Ghurair, CHRO and head of corporate social responsibility at Commercial Bank International P.S.C., writes on the state of human resources in the Middle East. In this Q&A, she discusses the talent management issues facing
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businessstandard's picture

In media innovation is outsourced, need more data analytics: Punit Misra

 You have spent about 20 years with Hindustan Unilever Limited (HUL) before moving to Zee. From consumer goods to media, what is the first thing that hits you?One, there are significant levels of consumer engagement. You use a shampoo or soap
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johnsullivan's picture

5 Strategies For Getting Your Employees Excited and Smart About Open Enrollment

Communicating employee benefits is a year-round job –– making sure employees remember key dates, know how to make changes when they have a life event such as getting married, submit claims on time and so much more. But open enrollment...
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businessstandard's picture

AI revolution and jobs in India

 We are all in a tizzy about what new-age “artificial intelligence” (AI) systems can do. Does this harm India's hope of large-scale labour-intensive production? The picture is more optimistic than meets the eye. The AI revolution is mere
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johnsullivan's picture

3 Questions to Evaluate a Candidate’s Emotional Intelligence

When looking to fill an open position, a lot of factors go into the screening process for the perfect candidate. You want someone who has relevant experience; an acceptable number of years in the field; a solid work history; and,...