Marketing organizations that invest in developing measurement competencies – meaning the processes, skills, and systems to help them understand and improve the performance of their marketing investments - create more business value in terms of
A version of this article previously appeared in Forbes. In an astonishingly short time period, the Comanche Native Americans progressed from a technologically primitive tribe (nomadic, little use of textiles, basketry or pottery), to becoming the
Forbes magazine has released its annual list of super duper rich people on Tuesday, and move over Bill Gates because Jeff Bezos is flush with cash.
Surprising no one, the Amazon CEO topped the list with a $112 billion net worth. This is a milestone
A version of this article previously appeared in Forbes. One of my former students, Sieva Kozinsky, Co-Founder & CEO of StudySoup recently shared his startup insights with my UC Santa Barbara students. He offered my students a litany of
A version of this article previously appeared Forbes. Entrepreneurs have to be wily in all of their transactions, especially long-term commitments, such as property leases. In speaking with Steve Bermudez, former senior executive at Citrix, I was
A version of this article previously appeared on Forbes. Have you ever had a couple of drinks, started to feel a mild buzz and wondered if you’re over the legal limit? If you’ve had drinks in a public setting, the answer is likely
Sean "Diddy" Combs: musician, producer, television judge, all-around entrepreneur, and petty Photoshop pioneer.
The man who consistently appears on the Forbes Celebrity 100 List flexed his latest hobby this week when he shared a legendary snap
A version of this article first appeared in Forbes. Steven Johnson, author of How We Got To Now, analyzes technological breakthroughs, looking for patterns that allow entrepreneurs to identify “How We’ll Get To Tomorrow.” One of the key myths
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