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mashable's picture

How an average 21-year-old stacks up against Kylie Jenner

How do you even pick a birthday present for someone like Kylie Jenner, who already has almost a billion dollars to her name? Thankfully those outside the Kardashian-Jenner orbit don't have to worry about that. But it's wild to remember that at 21-
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mashable's picture

Papa John's founder used the n-word on a conference call

If you haven't already, it's probably time to reconsider your trash pizza alliance: According to a report from Forbes, John Schnatter, the founder and former CEO of Papa John's, used the n-word during a conference call in May. The call, which was
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mashable's picture

Grandma so confused by GIF that she heads directly to Verizon store for answers

Everyone remembers their first GIF. Forbes staff writer Alex Konrad was in a group chat with his grandmother, nicknamed Grammy, when one of his family members sent a Steve Harvey GIF. Grammy, who hadn't been exposed to a GIF before, understandably
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forbes's picture

Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance

Given the growing contribution of marketing investments, assets and strategies to firm value – investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and
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forbes's picture

Marketers Need to Measure Twice and Cut Once

Marketing organizations that invest in developing measurement competencies – meaning the processes, skills, and systems to help them understand and improve the performance of their marketing investments - create more business value in terms of
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Johngreathouse's picture

What Entrepreneurs Can Learn From The Comanche’s Tech Absorption Curve

A version of this article previously appeared in Forbes. In an astonishingly short time period, the Comanche Native Americans progressed from a technologically primitive tribe (nomadic, little use of textiles, basketry or pottery), to becoming the
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mashable's picture

Jeff Bezos knocks Bill Gates off the top of Forbes' richest people list

Forbes magazine has released its annual list of super duper rich people on Tuesday, and move over Bill Gates because Jeff Bezos is flush with cash. Surprising no one, the Amazon CEO topped the list with a $112 billion net worth. This is a milestone
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Johngreathouse's picture

Who’s In Your Club For Your Mutual Improvement?

A version of this article previously appeared in Forbes. One of my former students, Sieva Kozinsky, Co-Founder & CEO of StudySoup recently shared his startup insights with my UC Santa Barbara students. He offered my students a litany of
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Johngreathouse's picture

Change The Way You Negotiate

A version of this article previously appeared Forbes. Entrepreneurs have to be wily in all of their transactions, especially long-term commitments, such as property leases. In speaking with Steve Bermudez, former senior executive at Citrix, I was
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Johngreathouse's picture

The Life This Wearable Saves Might Be Yours

A version of this article previously appeared on Forbes. Have you ever had a couple of drinks, started to feel a mild buzz and wondered if you’re over the legal limit? If you’ve had drinks in a public setting, the answer is likely

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