For nearly two weeks, Facebook has been at the center of a media firestorm about whether its "human editors" have been inappropriately tampering with the "Trending Topics" seen by millions.
A U.S. senator has pressured Facebook for answers. Top Facebook executives have met with leading conservative figures like Glenn Beck to assure them that no systemic liberal bias reaches the users of its social network. And CEO Mark Zuckerberg has put his own integrity on the line to ensure everything is above board.
This is Facebook in 2016: A sprawling $300 billion giant with 1.6 billion users and such intense scrutiny on it that even an unsubstantiated rumor about a possible political bias by one contracted editor managing a section many users don't even look at can set the political and media world on fire for weeks.
The real takeaway from this controversy, according to some longtime Facebook watchers, is less about the whiff of bias than the reminder that Facebook is now in uncharted waters, with no clear guidebook for how to manage itself and the expectations of its community.
"No matter how much you think, 'Some day, we'll get to everyone on the planet,' no company in any industry has ever been in that kind of position. Therefo
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