As a woman, I have long dreamed of the day I could bite into a chip that has the same density as a menstrual pad.
That day may be coming sooner than I thought. In a new Freakonomics interview with the C.E.O. of PepsiCo, Indra Nooyi, Nooyi revealed that the company is getting ready to release special snacks for women that would be designed and packaged differently.
Nooyi disclosed some of the essential gendered (and scientifically unproven) differences between men and women and how they eat chips.
"When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi told Freakonomics. "Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth." Read more...