Discounts, advertising spur brisk Apple Watch sales

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Apple Watch sales appear to have rebounded for the holidays from mid-year doldrums on a redesign, price cuts and strong promotions, but analysts say long-term demand has yet to be proven.

The Watch is Apple Inc’s first new product under Chief Executive Officer Tim Cook and is seen as a barometer of whether the company can find new sources of revenue to boost sales which now largely depend on the iPhone.

Cook told Reuters on Monday that Watch sell-through - a measure of how many units are sold to consumers, rather than simply stocked on retailers’ shelves - reached a new high during the first week of holiday shopping. Cook’s comments followed a report on Monday from technology research firm IDC that painted a more alarming picture, estimating Watch sales fell 71 percent i


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