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richardshapiro's picture

What’s Your Company’s Customer Loyalty Capital?

ZipCap, a start-up in San Diego, is providing loans based on “loyalty capital.”  Testing a system that quantifies customer devotion, ZipCap is lending money based on the total dollar commitment customers make through a pledge to a specific business
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Eric Qualman's picture

Should We or Shouldn’t We Automate Our Social Media?

You’ve finally gotten all the accounts going for your company’s social media.
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gyellapur's picture

Customer engagement or Simplicity? What do customers really want?

Why should a business be on social media? Ask any marketer and most likely the answer would be because you should engage with the customer and keep them interacting with the brand.   Click here to read the entire article on Forbes
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Arathi's picture

Are you a 'Connector'?

 Malcolm Gladwell writes, "sprinkled among every walk of life . . . are a handful of people with a truly extraordinary knack of making friends and acquaintances. They are Connectors." In this interesting article, Alina Tugend, the
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Harvey Mackay's picture

Make sure your perspective is perceptive

We've reached a point in our country's history where authority and power seem to be manifested by the need to shout down the other person.  Discussion and compromise are words freely bandied about, but they've largely lost their
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Harvey Mackay's picture

The perils of being anti-social

"Is social media a fad or is it the biggest shift since the Industrial Revolution?" asks Erik Qualman, author ofSocialnomics.  Consider these statistics he presents, and my analysis of them, and then decide how connected you should be
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Harvey Mackay's picture

Celebrate the child in you

Throughout the holidays, a lot of emphasis frequently falls on children.  Why?  Because children bring such a marvelous perspective to events that many of us take for granted. Kids get excited about life in general.  They see
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businessgyan's picture

INNOVATION IN TRANSPARENCY!

Rethinking and integrating manufacturing and marketing  - the Volkswagen way! How better can innovation in production transparency get? Watch this amazing video. #avg_ls_inline_popup { padding: 0px; overflow: hidden; position: absolute; z-
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manish's picture

Lack of Repeat Customers - a tip of an iceberg!

While reviewing the business plan of a venture recently, one thing stood out –the venture was doing a good job in attracting new customers, but was also losing them at a significant rate. Sometime lack of repeat customers go unnoticed in
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businessgyan's picture

CUSTOMERS – SOME SURE-FIRE WAYS TO LOSE THEM

CUSTOMERS – SOME SURE-FIRE WAYS TO LOSE THEM Enough has been said about retention of customers. Now here are some tips for successfully getting rid of them, since many companies seem determined to lose customers…to the competition

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