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Arathi's picture

Nine Tips for Writing Effective SEO Content

From: Recommended by: ADMIN Businessgyan How do you attact your customer in this era where there is so much to choose from. One of the ways is your content on your website....In this
Arathi's picture

5 Ways to Increase Traffic and Sales with Blogging

From: Recommended by: ADMIN Businessgyan Social media marketing is the best thing you could do to engage and interact with your customer. An interesting article about how blogging about your
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To Create True Innovation, Consider Who You Want Your Customers To Become

Fast Company talks with MIT fellow and author Michael Schrage, who says entrepreneurs are thinking about innovation all wrong. It's not about transactions, it's about transformation. Michael Schrage may have minted a cliché:
Harvey Mackay's picture

Knowing something about your customer is just as important as knowing your product

On a national sports radio program recently, the two talk show hosts were discussing star quarterback Peyton Manning and the enormous impact he is having in his new football home, Denver. They mentioned that Manning had already learned the entire
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Generating Repeat Business

“For any enterprise to thrive, you cannot underestimate the importance of repeat business. The vast majority of senior executives believe that providing good customer service is sufficient to obtain return customers. However, focusing on the
Harvey Mackay's picture

Identify the problem, then solve it

Let me repeat a basic principle in the sales and marketing world:  People don't usually buy products and services.  They buy solutions to problems. And adhering to that principle determines who succeeds at sales.  
Arathi's picture

The 4 Ps of Marketing

Many people who have taken a marketing course have learned about the "4 P's" of marketing. They are Product, Price, Place and Promotion. In a lighter vein.....  
Harvey Mackay's picture

Giving thanks for your customers

Today's mail included the first holiday greeting of the season -- for Thanksgiving.  One of our vendors sends us an eye-catching Thanksgiving card every year, thanking us for our business.  This is an approach I started my first year
Harvey Mackay's picture

Your street-smart MBA

A buddy of mine dubbed my newest book, The Mackay MBA of Selling in the Real World, "Harvey Mackay's economic stimulus plan."  It's custom-tooled to boost the take-home pay of sales pros, from novices to veterans.
Harvey Mackay's picture

No success without access

Over the years I've asked a lot of people what makes a great salesperson, and the answers are fairly predictable:  passion; persistence; personality/likeability; planning; trustworthiness; strong work ethic; drive/initiative; quick learner