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anjana's picture

Which Features Increase Customer Retention?

From: sloanreview.mit.edu Via: twitter.com RT @VentureBean: Which Features Increase Customer Retention? https://t.co/pT4NOkH4j8 via @mitsmrMost
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forbes's picture

Retentionomics: Do Companies Value Their Loyal Customers?

Retentionomics, or the drive and ability to retain existing customers, yields positive business results. A study of 300 retail and media companies, conducted by Sailthru and Forbes Insights, “Retentionomics: The Path to Profitable Growth,
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davecrenshaw's picture

Using Sound and Smell to Create a Customer Experience

Light some candles. Put on a little smooth jazz. Offer some chocolate strawberries. No, you aren’t about to get romantic with your special someone. You’re about to go on a hot date with improved Yelp reviews and customer retention.
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johnsullivan's picture

Why Your eNPS Makes A Difference

Net Promoter Score or NPS was developed as a means to measure customer loyalty more quickly and accurately. But HR can use it to measure the same things among your workforce. In a Harvard Business Review article the creator of the system, Frederick