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sethgodin's picture

We’re still clueless about lifetime value

If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000. If you switch supermarkets because a clerk was snide with you, it removes $50,000 from the store’s ongoing revenue. If a kid has a lousy first
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anjana's picture

Which Features Increase Customer Retention?

From: sloanreview.mit.edu Via: twitter.com RT @VentureBean: Which Features Increase Customer Retention? https://t.co/pT4NOkH4j8 via @mitsmrMost
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forbes's picture

Retentionomics: Do Companies Value Their Loyal Customers?

Retentionomics, or the drive and ability to retain existing customers, yields positive business results. A study of 300 retail and media companies, conducted by Sailthru and Forbes Insights, “Retentionomics: The Path to Profitable Growth,
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businessstandard's picture

The customer is top priority for digital marketers in India

Add to My PageA new research released by Adobe along with the CMO Council shows that Indian marketers have the highest level of confidence in their digital marketing proficiency in APAC, with 43 per cent rating their approach as 'very good' or 'good