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changethis's picture

Defy Ordinary, Exploit Imperfection, and Captivate your Customers

“It’s very common for brands to homogenize. As we look at what successful companies are doing, it’s natural to emulate them. This has even been institutionalized in the process of benchmarking. We try to find out what others are
mashable's picture

Apple is slowly squeezing even more out of customers

It’s getting even more expensive to use Apple products. At Tuesday’s Apple event in Brooklyn, the Cupertino-based tech giant unveiled the next generation of the iPad Pro, MacBook Air, and Mac Mini. Each updated device is more powerful
mashable's picture

Cathay Pacific hit with data breach involving 9.4 million customers

Cathay Pacific is the latest airline to be battered by a major data breach. In a statement released on its website, the Hong Kong-based international airline said roughly 9.4 million customers had their data accessed, but said there was "no evidence
mashable's picture

'Gold diggin' dog scams McDonald's customers pretending to be a stray, owner says

A dog with some seriously good begging eyes has apparently been tricking McDonald's customers in Oklahoma City, Oklahoma into feeding her.  While some customers may see Princess the dog lurking outside the McDonald's and think it's a stray, her
mashable's picture

Deaf and hard-of-hearing customers in the U.S. celebrate Starbucks' first 'Signing Store'

Starbucks took a big step toward inclusivity today by opening its first "Signing Store" for Deaf and hard-of-hearing customers in the United States. The new Starbucks opened on Tuesday in Washington D.C., right next to Gallaudet University —
mashable's picture

British Airways was hacked, and its customers are paying the price

To Fly. To Serve. To have your customers' financial information stolen by unidentified hackers.  British Airways today announced it was the victim of a data breach in which the "personal and financial details" of customers were stolenThe