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In-depth: Understanding the rural consumer and how to market to them

With more and more brands trying to increase their footprint in rural India, what must a marketer keep in mind when reaching out to a rural consumer?When a bicycle maker chanced upon a village in Rajasthan that believed in gifting the groom a
anjana's picture

Early investors in consumer firms have seen good exits:Deepak Shahdadpuri

From:   By: Joji Thomas Philip Via: Early investors in consumer
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XYZprinting Aims To Grow The Consumer 3D Printing Market With New Products

3D printer manufacturer XYZprinting is announcing three new major 3D printing products at CES 2018, with products aimed at hobbyists, consumers, and small businesses.
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GST: Anti-profiteering body gets cabinet nod to ensure consumers get benefits

From: Hindustan Times Recommended by: Hindustan times If any consumer feels that the benefit of GST rate cut is not being passed on then he can complain to National Anti-profiteering Authority.A day after reduced goods and services tax
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Happy And Confident Consumers Heading Into Holiday’s Final Shopping Weeks

In November, consumer confidence increases for a second consecutive month. Deborah Weinswig, Managing Director of Fung Global Retail & Technology (FGRT), weighs in on confidence, spending and consumer moods, including impacts on holiday spending.
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Farmers' optimism pushing up consumer sentiment

From: Buisness-standard By Mahesh Vyas Recommended by: business-standard The consumer sentiments index has risen sharply during November. It is likely that the index would end up being about 6 per cent higher than its level in
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Consumer durables demand clutching at straws

From: Buisness-standard By Mahesh Vyas Recommended by: business-standard Consumer sentiments shot up by an impressive 5.5 per cent during the week ended September 17. This is an unusually high increase of the consumer sentiments