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Harvey Mackay's picture

Winners thrive on competition

I hate to lose. That said, I am proud to admit that competition has made me a better businessman, a better golfer and a better person. And when there isn't another company or business to compete with, I try to outdo myself. If that sounds
Harishbijoor's picture

Marketing the Niche to the Mass

The niche. By definition, a small wedge. A small corner even. Marketing as a process is the ability of a marketer to take a product, a service or a concept and make it as mass as possible. Marketing to that extent of definition is a process
Harvey Mackay's picture

Make sure your perspective is perceptive

We've reached a point in our country's history where authority and power seem to be manifested by the need to shout down the other person.  Discussion and compromise are words freely bandied about, but they've largely lost their
Harvey Mackay's picture

Before you start your own business, take this entrepreneur test

I have never met anyone who left his or her job, whether fired or voluntarily, who started his or her own business -- and regretted it.  What these people always regret is not having done it sooner.  This includes people who eventually
amit.grover's picture

10 Pricing strategies for entrepreneurs

Pricing problems are not rare, and among all issues faced by startups, pricing is right on top. Though there is no perfect pricing method, I am sharing 10 pricing strategies for startups below: 1. Cost-led pricing This is the
malcolm's picture

More on Quarterbacks

A few more thoughts on quarterbacks: There are two separate issues with respect to quarterbacks. The first is whether, historically, NFL teams have done a good job of predicting which college quarterbacks will succeed in the pros. Dave Berri and...
ramanujamsridhar's picture

Who is better ? You or me ?

Comparisons are odious, but that's not preventing brands from going all out and claiming their rival's inferiority...Comparisons are odious, but that's not preventing brands from going all out and claiming their rival's inferiority
IndianInk's picture

Competition & Complacency

As you’ve probably seen, competition is one market force that can bring a business to its knees. It’s unfortunate when that happens because of complacency.   Here’s a