The client and the customer

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This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace. The customer buys (or doesn't buy) what you make. The client asks you to make something....

       

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cryptocurrency's picture

Billions Are Flowing Into The Logistics Industry To Solve Today’s Delivery Issues

Meet LiteLink Technologies (CSE:LLT), Creator of the Most Comprehensive Logistics Solution The Sector Desperately NeedsHidden beneath the booming retail economy that’s seen e-commerce sales double over the last five years is what some call the
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businessstandard's picture

Beyond the scripted code of conduct

The resignation of Binny Bansal of Flipkart is the latest in a series of departures of heavyweight CEOs in recent months.While the background of each of these resignations is different, there is a common pattern with deeper implications linking them
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sethgodin's picture

Avoiding the curse of the low-hanging fruit

A new organization launches and finds excited and willing customers. These are the early adopters. The nerds. The people who knew they had a problem. These are the easy sales, the folks who will wait in line. And then the curse can set in. You will
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johnsullivan's picture

Attract Quality Candidates by Thinking Like a Product Marketer

Talented people are bombarded with opportunities. So many that yours could easily be lost in the crowd. There’s a simple way to make your opportunities stand out — package your jobs as if you’re marketing a product. I was reminded...
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sethgodin's picture

An inconvenient shopping list

Cyber Monday (inspired by its evil cousin, Black Friday) is a symptom of our obsession with convenience. As Tim Wu has pointed out, convenience trumps privacy, morality and good judgment for too many of us–the internet has made things faster, and
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johnsullivan's picture

A Wild and Crazy New Model of Employment

Companies today adhere to a decades-old recruitment process originally designed for in-person paper applications — a pre-Internet, one-company-for-life era that has quickly passed us by. The Internet increased our visibility of choice and ease of
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sethgodin's picture

“Be yourself, everyone else is taken”

I don’t agree with Oscar Wilde on this one. In fact, almost no one else is taken. You definitely can’t (and shouldn’t) be someone who already exists, but the number of slots left is infinite. Each of us can work to become the person we seek to be. A
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misner's picture

Dude, Where are my Wheels? Why Networking Helps – Even in the “Hood”

I recently visited Los Angeles and drove through an area that I grew up around.  I was regaling my wife with a story about a job I had in a pretty tough neighborhood when I was in college.  At the end of the story she said, “you have to
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Harvey Mackay's picture

Resourcefulness = “Of Coursefulness”

A firm needed a researcher. Applicants were a scientist, an engineer and an economist. Each was given a stone, a piece of string and a stopwatch and told to determine a certain building’s height. The scientist went to the rooftop, tied the stone to