Cialdini’s Number One Sales Rule Will Surprise You

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  By: Roger Dooley
RT @rogerdooley: Cialdini's Number One #Sales Rule Will Surprise You! New at #Neuromarketing #influence https://t.c…

There’s one condition that can often make the difference between sales success and failure. It’s the “liking effect,” but there’s a new and unexpected twist to the concept that has turned into influence expert Robert Cialdini’s number one sales rule.

Liking is one of Cialdini’s famous Principles of Influence. In short, if you want to influence someone, get them to like you. Most often, the quickest way to create liking is to point out attributes you have in common, a technique we’ll explore in detail below.

Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, adds a new dimension to the liking effect. He reports on research showing that if you are hoping to influence someone, it’s even more important that they believe you like th