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How Digital Natives Are Changing B2B Purchasing

They’re increasingly involved in — or in charge of — decision making.
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The Impact of AI on Marketing

From:   By: Brenda Stoltz Via: Informative post about
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10 Books Every B2B Marketing Strategist Should Read

From:   By: Megan Golden Via: RT @LinkedInMktg: @
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SXSW Interactive is still the most valuable business weekend of the year

From: Mashable By Ben Hindman Recommended by: Mashable For the last few years, in-the-know marketers have said that SXSW has jumped the shark.And sure, some B2B software companies are skipping out on the renowned Austin festival
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NIIT Technologies – B2B Technology Industry Case Study in Service Revolution

NIIT Technologies was widely viewed as a reliable company with excellent talent. The company was trusted to deliver well on clearly defined Service Level Agreements (SLAs). But the future was changing for NIIT Tech and for the [...] The post
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Back to school: HP, Canon, Epson shift their communication strategy from B2B to students

In the last few years, the printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no longer talking to office-goers