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fastcompany's picture

How To Be Taken Seriously As A Young Leader

Young leaders (35 and under) possess self-confidence, drive, and creative thinking. Yet they often struggle with how to present themselves as leaders when working with leaders from older generations. Regardless of age, it’s important to cultivate
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fastcompany's picture

The Upside of Being Boring

In an age where most career-related tips focus on building a strong personal brand, standing out, and exuding confidence and self-belief, one could be forgiven for assuming that only charismatic individuals who excel at self-promotion stand a
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mashable's picture

Back to the basics: 10 expert tips for your startup's website

A website is a startup's opportunity to distinguish itself from its competitors while also promoting its value and offerings to current and potential customers. An enticing home page with attention-grabbing visuals and a user-friendly interface is
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businessstandard's picture

An uphill climb

My PageTo take advantage of the growing demand in the entry-level premium car segment, Maruti Suzuki India (MSIL) has just unveiled a new chain of dealership under the Nexa brand to showcase its premium offerings. MSIL's desire to serve the premium
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businessstandard's picture

A new social order

The past two months stand witness to a rush of start-ups in the digital and mobile marketing arena, whether we talk of What's Your Problem, a full service digital agency founded by ex-Grey national creative director Amit Akali, or former DDB Mudra
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mashable's picture

Duracell's Fourth of July ad is a powerful story of little girl's reunion with her soldier dad

A new ad from Duracell spotlights the true story of a young girl who relied on a teddy bear for the comforting sound of her dad's voice while he was deployed overseas.Released just in time for Independence Day, the touching one-and-a-half minute
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robertcialdini's picture

Be the Driver to the Consumer’s Wants

From: www.business2community.com Via: twitter.com RT @B2Community: Be the Driver to the Consumer’s Wants http://t.co/3c4G6qeHqV http://t.co/1l52l6b4SFYou have a product to sell. Now you
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businessstandard's picture

On a secure footing

My PageIn the list of odd categories to take to advertising, CCTVs (Closed-circuit television) would probably top the list. Often considered expensive, CCTVs are associated with government establishments, enterprises and public places. However, new-
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businessstandard's picture

I don't believe in flash sales: Arvind R Vohra

My PageOnline players are only playing on price to lure customers. There is no value addition, Arvind R Vohra tells Ankita RaiGionee was among the first Chinese brands to enter the Indian market in 2013. How do you differentiate yourself from your
467
businessstandard's picture

Making programmatic work

Twenty years ago, advertisers vied for space or time from only a few hundred media platforms. Today the number, thanks to the rise of the online media, has ballooned into a couple of million. This is both good news and bad. Advertisers now have an

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