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How To Be Taken Seriously As A Young Leader

Young leaders (35 and under) possess self-confidence, drive, and creative thinking. Yet they often struggle with how to present themselves as leaders when working with leaders from older generations. Regardless of age, it’s important to cultivate
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The Upside of Being Boring

In an age where most career-related tips focus on building a strong personal brand, standing out, and exuding confidence and self-belief, one could be forgiven for assuming that only charismatic individuals who excel at self-promotion stand a
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Back to the basics: 10 expert tips for your startup's website

A website is a startup's opportunity to distinguish itself from its competitors while also promoting its value and offerings to current and potential customers. An enticing home page with attention-grabbing visuals and a user-friendly interface is
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An uphill climb

My PageTo take advantage of the growing demand in the entry-level premium car segment, Maruti Suzuki India (MSIL) has just unveiled a new chain of dealership under the Nexa brand to showcase its premium offerings. MSIL's desire to serve the premium
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A new social order

The past two months stand witness to a rush of start-ups in the digital and mobile marketing arena, whether we talk of What's Your Problem, a full service digital agency founded by ex-Grey national creative director Amit Akali, or former DDB Mudra
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Duracell's Fourth of July ad is a powerful story of little girl's reunion with her soldier dad

A new ad from Duracell spotlights the true story of a young girl who relied on a teddy bear for the comforting sound of her dad's voice while he was deployed overseas.Released just in time for Independence Day, the touching one-and-a-half minute
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Be the Driver to the Consumer’s Wants

From: Via: RT @B2Community: Be the Driver to the Consumer’s Wants have a product to sell. Now you
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On a secure footing

My PageIn the list of odd categories to take to advertising, CCTVs (Closed-circuit television) would probably top the list. Often considered expensive, CCTVs are associated with government establishments, enterprises and public places. However, new-
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I don't believe in flash sales: Arvind R Vohra

My PageOnline players are only playing on price to lure customers. There is no value addition, Arvind R Vohra tells Ankita RaiGionee was among the first Chinese brands to enter the Indian market in 2013. How do you differentiate yourself from your
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Making programmatic work

Twenty years ago, advertisers vied for space or time from only a few hundred media platforms. Today the number, thanks to the rise of the online media, has ballooned into a couple of million. This is both good news and bad. Advertisers now have an