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mashable's picture

Why the traditional ad agency is a dying breed

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.Type the phrase “the ad agency is dead” into Google and you'll get more than 47 million results. In the old
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4 reasons you're much more qualified for your dream job than you think

A client of mine recently discovered an exciting position and immediately said to me, "I want to apply for this."We worked together to polish up her resume, pull together a cover letter, and come up with a set of strong responses to frequently asked
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Whole Foods plans to open 5 lower-priced stores in 2016

Whole Foods knows you work hard for the money. It remains to be seen how much it cares.Facing slowing growth due to competitors and claims of overcharging, Whole Foods has created a new, lower priced branch of stores called 365 by Whole Foods Market
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robertcialdini's picture

Fitness Copywriting Secrets You Wish You Knew One Year Ago

From: www.theptadvisor.com  By: Mauricio CardenalVia: twitter.com#Fitness #Copywriting Secrets You Wish You Knew One Year Ago by @SPYRmedia http://t.co/SnthCskfrL #marketingI think you’ll agree with me and when I say:Great
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businessstandard's picture

The Strategist Quiz (#419)

The CPU from the original ____video game console was used in NASA's New Horizons space probe, which just did a flyby of Pluto. The ______CPU was repurposed in 2006 by NASA to "fire thrusters, monitor sensors and transmit data." Now it has travelled
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You can soon buy Ferrari stock for the first time

MILAN — Ferrari's parent company has filed an initial public offering to list shares of the luxury sports car brand on the New York Stock Exchange.Parent company Fiat Chrysler Automobiles said in a statement on Thursday that it has filed paperwork
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What's it really like to be a graphic designer?

What is it like to work as a graphic designer?Answer below by Quora user Craig Weiland, art director.It takes a certain kind of person to be a successful graphic designer, especially one who really enjoys doing it and is willing to make a career out
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anjana's picture

How e-commerce conquered television

From: www.livemint.com   By: Vidhi Choudhary Via: twitter.com How e-commerce conquered television https://t.co/WtNpRnrFTWThe e-commerce boom isn’t
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businessstandard's picture

Answers to The Strategist Quiz (#417)

My PageRelated NewsWhich brand is making sneakers whose upper portion of the shoe is made from materials reclaimed from illegal deep-sea fishing nets and other waste pulled from the ocean by the Sea Shepherd Conservation Society, which collected
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businessstandard's picture

Limca: Back to basics

My PageIn 2005, soft drinks major Limca switched from its age-old thirst premise (pyaas) to that of freshness (taazgi). What followed was a series of commercials with visual mnemonics of slices and splashes galore, including the famous haseen lamho

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