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businessgyan's picture

Do you know your DNA?

In my limited experience of being an image consultant for a lot of IT, IT services and IT-enabled services companies, there was one issue or aspect, which was pretty much consistent. Every company in these spaces was practically and boringly
laeeq's picture

Visual Branding Less Said The Better!!

In a world where a number of brands are vying for mind space how does your brand standout. This article talks about an important facet of your Brand Strategy ‘A picture speaks a thousand words’. As clichéd as this might sound
businessgyan's picture

Savvy Marketing solutions from the Ubiquitous Post Office.

Many a time we take the familiar for granted. Marketing professionals look all over for solutions, yet forget to look towards the ubiquitous Post Office. The businessgyan team chanced upon a Postal Department full of initiatives and we had the
ramanujamsridhar's picture

Jumpstart your new venture. Brand it right.

We have no control over our names. Our names largely represent the pet preferences of doting parents and/or religious dispositions of well-meaning grand parents – not to forget experts in numerology. And yet, I have met enough Aravinds,