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Creative mind

Vineet Kindra has been roped in as senior vice-president and business partner, DDB Mudra North. He will be reporting to Vandana Das, president, DDB Mudra North, and will be based out of Gurgaon. Kindra joins DDB Mudra North from L
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The HR Barometer

The top priorities for HR in India are talent management and acquisition. In fact, 66 per cent of Indian HR leaders expect their workforce to increase over the next 12 months against 48 per cent globally, finds a Michael Page reportRECOMMENDED FOR
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Strategic insights A Smarter And Better Way To Think About Native Advertising

From:   By: Thomas Baekdal Via: A Smarter And Better Way To Think About Native Advertising: by @
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Campaign logic: The trendsetter and the therapy master

Brand:, AskmeBazaar.comAgency: JWTBudget: Rs 20-25crGetit Infomedia, which owns consumer query platform and the online marketplace, has launched a new campaign that looks to assume an aspiration high
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The Strategist Quiz (427)

Which brand from the hospitality industry is testing a 4D virtual reality kit that 'teleports' its guests to the beaches of Hawaii and downtown London? It has launched this service in a city in Europe and the US.Which brand that is rated among the
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11 key factors to remember in digital marketing

From: Via: The Ultimate Guide and Strategies in Digital Marketing author: My name is Naven Pillai and I am a digital marketing
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Campaign logic: Playing the 'MNP' card

Brand: Idea CellularAgency: Lowe LintasBudget: Rs 15-20 croreIdea Cellular is back to doing what it is best at - offering its subscribers ideas that could help bring in the desired 'change' and help them make their lives better. To leverage the
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These Madewell sandals want to cut you with a tiny shank

After eight reports of dangerous metal pieces slicing through their Sightseer sandal, Madewell issued a recall of the product.In an email to customers, the brand admitted, "It has come to our attention that the metal shank in certain Madewell sandal
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What Nestle could have done differently

About 25 per cent of Nestle's revenues in India comes from the sales of the Maggi 2 Minute Noodles. The company spends an estimated Rs 150 crore (of its Rs 450 crore annual advertising budget) on the instant noodle brand. No wonder Nestle's response
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The Three Tools Netflix Used to Build Its World-Class Brand

From: Via: "The Three Tools Netflix Used to Build Its World-Class Brand" #productmanagement #marketingIt’s hard to imagine a living room