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Answers to the Strategist quiz (#431)

This brand was founded in the 1770s. Its logo became so popular that Edouard Manet featured it in his art work; James Joyce explicitly mentioned it in his novel Ulysses. It is even mentioned in connection with the sinking of the Titanic as it was
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Brands are expected to move at the speed of people's demands: Ashish Mishra

Brands that empathise with people's priorities are going to be successful Ashish Mishra tells Sangeeta TanwarBased on Interbrand's Best Global Brands 2015 Report, what are the key five traits that define a successful brand?Interbrand's Best Global
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Putting Derby 2014 in perspective

When we asked the senior marketing professionals as to what they felt worked for these successful launches, marketers ascribed different attributes for success of each brand. Apple iPhone 6 and Apple iPhone 6 Plus appealed due to a faster processor
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businessstandard's picture

The Strategist Quiz (#431)

This brand was founded in the 1770s. Its logo became so popular that Edouard Manet featured it in his art work; James Joyce explicitly mentioned it in his novel Ulysses. It is even mentioned in connection with the sinking of the Titanic as it was
565
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Building a global brand

Thanks to their digital and social footprint, brands are becoming more global than ever before. Experts say having a global strategy - even before you launch your product - is a must to remain competitive. At a time when it is impossible to build a
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Apple iPhone 6 & iPhone 6 Plus: Looking and doing good

Technology brands rule the Brand Derby chart with Apple's flagship products iPhone 6 and iPhone 6 Plus bagging the top two spots. Riding high on the success of these two products, Apple, for the first time, managed to sell a million handsets in
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Leading the charge

A new product launch is a hectic and intense exercise for a marketer. That exercise helps the marketer plan and control activities before committing to the market plan and before market feedback has foreclosed some of the options. The first thing a
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Your smartphone will soon be liberated from obnoxious ads

After years of pelting web surfers with obnoxious ads, takeovers and yelly autoplay, the digital ads industry, hat in hand, wants to make amends.The industry's largest trade association, the Interactive Advertising Bureau, has finally received the
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Cooper's gay dads both want to be Darth Vader in an adorably geeky new ad

When both of your parents are men, it's only natural that there be the occasional bout of friendly fatherly competition.That's what happens in a new ad for a Star Wars-themed line of Campbell's soups in which two dads each make the case to their

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