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The Strategist Quiz (#435)

The inspiration for the invention of this brand in the 1920s came from a boy's indecision at a confectionery store in the state of Iowa, who wanted to buy an ice cream, but then changed his mind and bought a chocolate bar. The owner, Mr Nelson
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Recreating the old magic

Five months after it was banned, Maggi noodles is back on shop shelves. As Nestle India prepares for a nationwide launch of the 32-year-old brand with some changes in packaging, The Strategist tries to identify the key challenges and what the
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Sainsbury's charming Christmas advert will put you in the holiday spirit

Retailers consider the holiday season an exercise in making customers sob their hardest. Sainsbury's 2015 Christmas advert is no exception.The U.K. supermarket chain shared this season's ad on Thursday, featuring a sweet but mischievous cat named
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Answers to last week's quiz (#433)

It is said that a term generally used by retailers in the West, especially during November. It originated in the mid-60s thanks to the Philadelphia Police department. Name it.Black Friday. The Philadelphia Police Department started to refer to the
1,365
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The Strategist Quiz (#434)

Connect bamboo charcoal and squid ink to a product brought out by two global giants. Name the companies.What are these types of - Masala, Dim Sum, Sushi, Bull Dog, Kangaroo and Yankee?Which technology company launched a project code named Loon
1,254
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These inspiring new Instagram ads highlight the value of diversity

Your Instagram feed is getting a little more inclusive.Love Has No Labels, a campaign from the Ad Council that works to spread awareness about prejudice, is targeting Instagram users in a series of new ads. The photo-based spots are an effort to
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The Strategist Quiz (#433)

It is said that a term generally used by retailers in the West, especially during November. It originated in the mid-60s thanks to the Philadelphia Police department. Name it.This person from the Nordic region was called the King of Spirits during
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Getting ready for everyday battles

How can a brand stand out in a category that is perceived as being boring? By stop being boring. Here's one brand that's trying to play to that formula in a traditionally unexciting category and it has picked out a page from the health drink and
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Jedi kids battle the Dark Side in action-packed new Duracell ad

When you wake up Christmas morning to a backyard full of stormtroopers, a sky dotted with careening enemy spacecraft and a pack of towering AT-AT walkers bearing down on your house, what better gift than a battery-powered lightsaber?Duracell
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Facebook brings Coca-Cola ads to Nigeria with a cool solution to low bandwidth

Facebook has a problem: to exist, it needs to serve ads to users — the more with video, the better. But what happens when the users are in countries like India, Nigeria and the Phillippines, where video hogs expensive bandwidth that few people can

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