What’s the most resilient parasite? A bacteria? A virus? An intestinal worm?
An idea. Resilient, highly contagious. Once an idea takes hold on the brain it’s almost impossible to eradicate. A person can cover it up
Where / when did brand management begin? We will see wide variety of answers for this question. Even the text books differ on this.
The term ‘Brand Equity’ came to vocabulary of academicians during mid-eighties. The usage of word
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