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mashable's picture

Walmart is now selling high-end brands like Ray-Ban and Calvin Klein and we're obsessed

Walmart and its online redesign are stepping up their game in so many ways this year, y'all, and we can barely keep upKohl's, Target, and Macy's should be worried. SEE ALSO: 8 of the best subscription boxes for beauty addicts First, Walmart
johnsullivan's picture

The Importance of Transparency in Employer Branding

Transparency matters to your employer brand. The reputation of your organization as an employer is your employer brand. The difference between an empty nest and a flow of talented candidates also depends on how strong your employer brand is. Top-
anandmahindra's picture

Automobili Pininfarina appoints board of directors...

From: Via: RT @autocarpro: Automobili Pininfarina appoints board of directors to launch uber-luxury EV portfolio https://t.
mashable's picture

The 'on brand' childhood meme is a gold mine of extremely good stories

There's nothing quite like looking back on your childhood memories, even if some of those memories make you want to crawl under a rock. But thanks to one new meme, for which Twitter users are sharing the most "on brand" stories from their childhoods
johnsullivan's picture

How to Use Storytelling to Build a Better Employer Brand

We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured second by second and is a combination of attention and emotional resonance. It’s
johnsullivan's picture

I’m Not So Sure an Employment Brand Truly Matters

Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me the next “best” employer branding technology (and the regulars contact me too
mashable's picture

This women's razor brand is the first to show a hairy leg in its adverts and it's about time

Are you sitting comfortably? Good. We have some news that may (or may not) shock you to your innermost core: Women have body hair. Can you believe?  But, seriously, when was the last time you saw a woman with hairy legs or armpits in a razor
mashable's picture

Walmart, Amazon, and Target have sales on 4K smart TVs this weekend from brands like Samsung, VIZIO, and Spectre

It's the weekend again, and it's also officially summer — and if that's not cause for a celebration then we don't know what is.  And by celebrating, we mean upgrading to a new TV. SEE ALSO: Allergy season is worse this year and that'
ramanujamsridhar's picture

When a crisis befalls a brand, what should the brand ambassador do?

Amitabh Bachchan and Horlicks have been at the receiving end of public scrutiny for a few days now. Nutrition Advocacy in Public Interest, a national-level advocacy group, has written to Bachchan asking him to not endorse GSK Consumer Healthcare
johnsullivan's picture

Examining the Interview Process to Improve Candidate Experience and Employer Brand

I came across an old SHRM article yesterday titled, “Why Hiring Is Taking So Long—and What HR Can Do About It?”, As I made my way through the article, I almost cried tears of validation. As the SHRM article points out,...