Digital will become the second largest branding medium after television in India soon, Manish Vij tells Sangeeta Tanwar
The rules of digital marketing are still evolving. What are the cornerstones of an efficient digital marketing strategy?
Digital marketing is a dynamic, ever-evolving business. With continuous shifts in the technology landscape and unprecedented rise of smartphone users in the country, consumers' content consumption patterns and buying behaviour have also changed. It's not just ads, any content for that matter only has a fraction of a second to capture the attention of the user before she moves on by scrolling past or closing it. It's only natural that if you are not keeping a close watch on your digital marketing strategies you are bound to go more wrong tha