From backyard to billions This startup is leading the game in fantasy sports

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From: Mashable By The UK's Department For International Trade
Recommended by: Mashable


There’s a Scottish startup that’s been making waves in the US fantasy sports space, and its eye is now firmly set on changing the fantasy football game in the UK.

On a journey that may seem alien to most, Edinburgh startup FanDuel began their venture in North America, and only recently brought their platform to their UK home. The company got its start back at 2009’s South by SouthWest interactive festival in Texas, where its five co-founders came up with the idea of daily fantasy football during a backyard brainstorm. Making a departure from season-long online gaming tournaments, the team hit on the idea of creating shorter gameplay, with more opportunity for players to opt in on a daily basis. Its website pegs FanDuel as “a new way to play fantasy — fan vs. fan in a test of sports knowledge and fantasy knowhow — where winners can taste victory on any given day. Not just once a year.”

Fantasy sports brings a whole new dimension to the lives of sports fans — whenever a fantasy team player is on the pitch IRL, there’s an element of extra excitement and personal involvement for users. The company claims to have increased sports content consumption by 40% simply by making sports “more exciting” — 60% of FanDuel users watch more live games as a res


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