From backyard to billions This startup is leading the game in fantasy sports

336 reads

From: Mashable By The UK's Department For International Trade
Recommended by: Mashable


There’s a Scottish startup that’s been making waves in the US fantasy sports space, and its eye is now firmly set on changing the fantasy football game in the UK.

On a journey that may seem alien to most, Edinburgh startup FanDuel began their venture in North America, and only recently brought their platform to their UK home. The company got its start back at 2009’s South by SouthWest interactive festival in Texas, where its five co-founders came up with the idea of daily fantasy football during a backyard brainstorm. Making a departure from season-long online gaming tournaments, the team hit on the idea of creating shorter gameplay, with more opportunity for players to opt in on a daily basis. Its website pegs FanDuel as “a new way to play fantasy — fan vs. fan in a test of sports knowledge and fantasy knowhow — where winners can taste victory on any given day. Not just once a year.”

Fantasy sports brings a whole new dimension to the lives of sports fans — whenever a fantasy team player is on the pitch IRL, there’s an element of extra excitement and personal involvement for users. The company claims to have increased sports content consumption by 40% simply by making sports “more exciting” — 60% of FanDuel users watch more live games as a res


Read Original :From backyard to billions This startup is leading the game in fantasy sports

Trending

113
adamgrant's picture

Most Personality Quizzes Are Junk Science. I Found One That Isn’t.

Most Personality Quizzes Are Junk Science. I Found One That Isn't."The MBTI is astrology for nerds." Say it with me again: personality types are a myth, traits are on a continuum, and the major dimensions include extravert-introvert, agreeable-
150
changethis's picture

What If Sellers Behaved as Leaders?

“It is time we start making a shift. Research shows you can make more sales by abandoning sales-y behaviors buyers resist and replacing them with leadership behaviors buyers desire. Sellers do extraordinary things when they stop pushing people to
210
adamgrant's picture

Is Curiosity As Good at Predicting Children’s Reading, Math Success as Self-Control? Study Says Yes

The joy of discovery matters as much as self-control, and matters even more for low-income children. We need to encourage kids to ask novel questions, not just give familiar answers.Ever since the landmark "marshmallow test" highlighted the
174
danielhpink's picture

PINKCAST: This is when to quit your job

Should you stay or should you go? After a few years at the same job, many of us begin asking that question.In the latest Pinkcast, former Wall Street analyst and venture capitalist Whitney Johnson offers the answer. You can watch the 136-second
183
changethis's picture

The Speed Trap: When Taking Your Time (Really) Matters

“Speed-for-speed’s-sake is about the most counterproductive* approach imaginable. (*I use counterproductive because it’s impolite to use “stupid”—which is what I really believe.)While we must indeed evolve and experiment rapidly, the process of
271
adamgrant's picture

How to Pick a Career (That Actually Fits You)

This is a post about something I’ve been wanting to write about forever: careers. Society tells us a lot of things about what we should want in a career and what the possibilities are—which is weird because I’m pretty sure society knows very little
210
danielhpink's picture

WHAT TO LISTEN TO: Some audiobooks are more equal than others

“Mr. Jones, of the Manor Farm, had locked the hen-houses for the night, but was too drunk to remember to shut the popholes.”So begins Animal Farm, George Orwell’s classic novella. I’ve read Animal Farm many times. But now, for the first time, I’m
208
changethis's picture

Beyond Business Results: Achieving Sustainable Success

“For most of my career, I focused on my next professional opportunity rather than on my present situation. I was committed to serving patients and to helping my company meet its goals; I was always looking down the line to what was coming next. What
227
danielhpink's picture

WHAT TO WATCH: The Happiest Guy in the World

Two decades ago, Mario Salcedo retired from his job and went on a cruise. He never came back. Mario wasn’t lost at sea. For more than 20 years, he's been a permanent resident on Royal Caribbean Cruises. You read that right. “Super Mario” has