Apple CEO Tim Cook speaks about the Apple Watch during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Image: justin sullivan/Getty Images
Apple and Aetna both have something to gain from a new partnership that allows Aetna customers to get discounted Apple Watches through their insurance: Your data.
Aetna customers who opt to purchase Apple Watches through the partnership between the two companies will be sharing their health data with the tech giant and the insurance provider.
Aetna and Apple announced Tuesday that the insurance provider would be the first to subsidize purchases of the Apple Watch for its customers. Along with its Apple Watch subsidy, Aetna will develop iOS apps around medical care, medical billing, Aetna insurance plans and adherence to medication.
Those apps, and their pairing with iOS devices, will provide data to both Aetna and Apple, an Aetna spokesman confirmed. Apple declined to comment.
The data — at the aggregate, not individual level — will be related to "usage adoption" and "benefits achieved by participants," Aetna spokesman Ethan Slavin said. He declined to comment on what metrics would be included in those two categories. The data will be shared between both companies.
Read Original :Apples push into healthcare now includes Apple Watch data