Amazon Prime Day UK: Everything you need to know

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Amazon Prime Day is nearly here, and for all you super shoppers out there this means a bargain hunting opportunity that more than rivals Black Friday. For the uninitiated, we've created this handy guide with everything you need to know.

What is Amazon Prime Day?

Amazon Prime Day is kind of a big deal. The 24-hour (or sometimes more!) retail event gives Amazon Prime members access to unparalleled discounts on a range of products across the site. Even though it only launched in 2015, it has quickly become one of the biggest retail events in the year. According to Amazon, last year Prime Day was the biggest global shopping event in Amazon history, over taking both Black Friday and Cyber Monday.  Read more...

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