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The real story behind 'Half Stories', the first live action ad campaign

From: Buisness-standard By Shubhomoy Sikdar Recommended by: business-standard Which do you consider your best campaign and why? One of the campaigns I have had the privilege of conceptualising is the ‘Half Stories’ campaign for
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Grimes is here to actually make you feel good about owning a Mac

Apple has a new ad campaign for the Mac.  Titled "Behind the Mac," the ads — four in total — show creatives doing wonderful things on their MacBook computers.  SEE ALSO: It’s time for Apple's next act of courage: Kill the
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Siemens' new ad campaign tells how it's helping firms innovate, cut costs

From: Buisness-standard By Sangeeta Tanwar Recommended by: business-standard Building emotional connections with the end consumer has long been at the heart of most business-to-consumer (B2C) marketing. Things are not so simple
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New Zealand's so sick of being left off maps they've launched an entire ad campaign

New Zealand is continually omitted from maps of the world. Seriously, there's an entire Reddit thread highlighting examples of the country being completely wiped from global existence.  Also known as Aotearoa or "the land of the long white
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TimesJobs is the CEO for all career aspirants in its new campaign, #IndiasMostLovedCEO

The campaign conceptualised by Innocean Worldwide aims to position the job portal as not just a job provider, but also a career enhancement company. The innovative campaign grabbed eyeballs and evoked mixed reactionsTVC
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Montage of inspiring messages

From: Buisness-standard By Ritwik Sharma Recommended by: business-standard A one-and-a-half-minute film featuring a montage of stories makes for Chinese smartphone manufacturer OnePlus' maiden advertising campaign in India. The
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Virtual reality helps people with MS relive their passions in touching ad campaign

From: Mashable By Patrick Kulp Recommended by: Mashable For people living with multiple sclerosis, the loss of control can put a devastating damper on lifelong passions.That was especially true for San Diego surfer Steve Bettis
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Airbnb's passive-aggressive ads backfire after San Francisco refuses to grovel

Airbnb just doesn't seem to get it.The room rental company launched a brutally tone-deaf advertising campaign in San Francisco ahead of a vote on new regulations that could hamper the company's business.The ads attempt to point out that the taxes
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How Kickstarter Turned Into the Venture Capitalist's Best Friend

From:   By: Joshua Brustein Via: How Kickstarter Turned Into the Venture Capitalist's Best Friend - Businessweek
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6 Principles of Persuasion for an Amazing Copy

From:   By: Jasmine Henry Via: RT @B2Community: 6 Principles of Persuasion for an Amazing Copy