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Top 11 digital advertising strategies you should use for mobile

From: Mashable By Scott GerberRecommended by: MashableIf automatic ad blocking on iOS can teach you anything as a startup founder, it's that you should never rely on just one strategy to carry any aspect of your business, and advertising is no
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Recreating the old magic

Five months after it was banned, Maggi noodles is back on shop shelves. As Nestle India prepares for a nationwide launch of the 32-year-old brand with some changes in packaging, The Strategist tries to identify the key challenges and what the
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Sainsbury's charming Christmas advert will put you in the holiday spirit

Retailers consider the holiday season an exercise in making customers sob their hardest. Sainsbury's 2015 Christmas advert is no exception.The U.K. supermarket chain shared this season's ad on Thursday, featuring a sweet but mischievous cat named
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These inspiring new Instagram ads highlight the value of diversity

Your Instagram feed is getting a little more inclusive.Love Has No Labels, a campaign from the Ad Council that works to spread awareness about prejudice, is targeting Instagram users in a series of new ads. The photo-based spots are an effort to
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Jedi kids battle the Dark Side in action-packed new Duracell ad

When you wake up Christmas morning to a backyard full of stormtroopers, a sky dotted with careening enemy spacecraft and a pack of towering AT-AT walkers bearing down on your house, what better gift than a battery-powered lightsaber?Duracell
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Facebook brings Coca-Cola ads to Nigeria with a cool solution to low bandwidth

Facebook has a problem: to exist, it needs to serve ads to users — the more with video, the better. But what happens when the users are in countries like India, Nigeria and the Phillippines, where video hogs expensive bandwidth that few people can
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Your smartphone will soon be liberated from obnoxious ads

After years of pelting web surfers with obnoxious ads, takeovers and yelly autoplay, the digital ads industry, hat in hand, wants to make amends.The industry's largest trade association, the Interactive Advertising Bureau, has finally received the
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Cooper's gay dads both want to be Darth Vader in an adorably geeky new ad

When both of your parents are men, it's only natural that there be the occasional bout of friendly fatherly competition.That's what happens in a new ad for a Star Wars-themed line of Campbell's soups in which two dads each make the case to their
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Creative mind

Vineet Kindra has been roped in as senior vice-president and business partner, DDB Mudra North. He will be reporting to Vandana Das, president, DDB Mudra North, and will be based out of Gurgaon. Kindra joins DDB Mudra North from L