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mashable's picture

Facebook is being proactive about election advertising

Facebook isn't going to let the clusterfuck of the 2016 U.S. election debacle happen again. Starting Tuesday, the social network has banned all foreign advertisements related to Ireland’s abortion referendum, happening in a few weeks time. SEE
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mashable's picture

Firefox will soon show users ads in new tabs

Free browsers sound nice, but at the end of the day, something's got to pay the bills. Mozilla announced last week that its Firefox browser would begin featuring ads, in what Pocket founder and CEO Nate Weiner referred to in a blog post as "a
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mashable's picture

Google implementing new election ads rules as midterms approach

As the fallout from the 2016 election continues and we learn more about how foreign agents (*cough*RUSSIA*cough) interfered in that election by exploiting weakness online, Google is the latest tech giant to announce new transparency measures ahead
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mashable's picture

Snapchat is testing 6-second unskippable ads

Snap's chase for ad dollars will see the company trying to get you to watch something called, wait for it, "Commercials." The six-second unskippable ads will be tested on the TV-like Snapchat Shows, and not on personal stories or Discover editions,
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mashable's picture

Facebook's new ad wants you to forget about that whole subverting democracy thing

This time, it will be different. This time, and I know you've heard this before, but this time Facebook's really going to change.  Yes, I know the company allowed third-party apps to scrape your data, and yes it allowed Russian trolls to foment
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mashable's picture

A UK journalist is suing Facebook for defamation over fake ads

A high-profile British journalist and entrepreneur has announced he plans to sue Facebook for defamation over fake adverts published on the site.  SEE ALSO: It's Not Just Facebook: They're All Watching You Martin Lewis, founder of consumer help
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mashable's picture

Explosive new fried chicken ads are making us hungry

KFC's new ad campaign for spicy chicken reimagines the flaming hot dish as, um, a deep-fried explosion.   At first glance, the image resembles a fiery action scene. But if you look closer, you'll notice that the glowing smoke is actually KFC's
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mashable's picture

Facebook reiterates it's not the only one targeting you with ads online

Facebook has been firmly under the spotlight about how it uses people's data, but the platform wants to make one thing clear: It's not the only company doing so. On Monday, the social network posted an explainer on how it collects your data through
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mashable's picture

How advertisers target female runners like those in the Boston Marathon

On an April morning in 1967, Kathrine Switzer ate a late breakfast of bacon, eggs, pancakes, and toast. The Boston Marathon wasn't due to begin until noon, so she had plenty of time to get to the starting line. When the time came, she pinned the
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sethgodin's picture

What do advertisers want?

You can't be thoughtful about culture without thinking about media, and you can't think about media without thinking about who's paying for it. Advertisers (mostly) want mass. They'd like the SuperBowl, the home page of Google, the shortest route to

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