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mashable's picture

Supermarket ad banned for being too 'political' becomes an online hit

In April, Iceland became the first major UK supermarket to ban palm oil from its own products, in light of the severe environmental damage caused by increased global demand for the substance. The issue has been raised in a TV commercial for the
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johnsullivan's picture

Uncommon Adds Automated Sourcing to Its Programmatic Job Advertising Solution

Active candidates just aren’t enough these days. Not with the unemployment rate under 4 percent anyway. For Palo Alto-based Uncommon, this meant the startup’s programmatic job advertising software needed more than just a way to
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mashable's picture

Facebook changed its mind and belatedly pulled a racist Trump campaign ad

I mean, it's not like Facebook could have known the Trump campaign ad was a transparently racist attempt to gin up anti-immigration sentiment just days before the midterms. Right? After first approving the ad, which depicted a convicted murderer and
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mashable's picture

Amy Schumer supports protesting NFL players by saying no to Super Bowl ads

The Super Bowl is the biggest night of the year for two things: Pro football and very expensive commercials. Amy Schumer has decided to use one to influence the other. Her concern stems from ongoing protest actions in which certain players kneel,
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mashable's picture

Facebook continues to go after YouTube with new video ad options

It’s increasingly clear that Facebook is viewing YouTube as a major competitor. In a blog post today, Facebook once again demonstrated its focus on video, with an announcement concerning the rollout of more video ad options. It's a response to
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mashable's picture

Facebook allows advertisers to target you based on your shadow profile

So, you've restricted the information advertisers can see on your Facebook profile, but you're still getting served near-perfect ads? It could be down to your shadow profile. At some stage you might've given your phone number to Facebook for two-
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mashable's picture

'Distracted boyfriend' meme is sexist, says Swedish advertising watchdog

How did anyone ever express themselves before the "distracted boyfriend" meme — the internet's favourite way to convey disloyalty, longing, disapproval, and jealousy all at once? Now, advertising agencies in Sweden will have to think of a way
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mashable's picture

There’s no going back now: YouTube fully commits to vertical video with new ad format

If you weren’t sure about vertical video before, you can be sure about it now. Vertical videos aren’t going anywhere. YouTube just announced last week that they are rolling out a new vertical video ad format.  SEE ALSO: YouTube lets
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mashable's picture

YouTube ads are about to get a little less skippable

You might soon be seeing less of that “skip ad” button over on YouTube. In a video titled Want to earn more money from ad revenue?, posted on the platform’s official Creator Insider channel, YouTube announced a big change for its
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ramanujamsridhar's picture

UberEats recycles Cadbury, Dhara, Nirma ads from '90s

UberEats recycles Cadbury, Dhara, Nirma ads from '90sBy Abid Hussain Barlaskar , afaqs!, New Delhi | In AdvertisingLast updated : August 23, 2018 12:23 PMAll in a bid to entertain consumers into ditching Swiggy, Zomato.Most

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