J.C. Penney, founder of the retail giant that bears his name, once evaluated one of his young clerks, stating he "wasn't thorough and wouldn't have much of a future in the retail business." The employee? Sam Walton, founder of Wal-Mart.
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually: communicating, negotiating, persuading, influencing and selling ideas.
Do you want to nail the sale?
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