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sethgodin's picture


Are tomatoes a fruit? The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information. If we put someone in the category of, "frequent business traveler," we can
businessstandard's picture

When it pays to go slow

In one of its cover stories published in 2012, The Strategist showed how brands that were known to consumers vaguely in the past became top of mind and leaders in their categories after a successful advertising campaign. It is time to flip that idea
marcussheridan's picture

10 Ways to Keep Your Employees Motivated to Participate in Content Marketing

For the past few years, I’ve been talking quite a bit here on The Sales Lion about the power of Insourcing. Simply put, I feel most companies are grossly under-utilizing their existing employee base to produce content—be it text, video,
fastcompany's picture

Google's Head Of HR Shares His Hiring Secrets

Laszlo Bock knew he wasn’t walking into a traditional corporate setting in 2006 when he arrived for his job interview for head of people operations at Google.   Google recruiter Martha Josephson implored Bock, who had done
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How to run a company with (almost) no rules

From: By Ricardo Semler Recommended by: Vsquare What if your job didn’t control your life? Brazilian CEO Ricardo Semler practices a radical form of corporate democracy, rethinking
anandmahindra's picture

How To Run a Meeting

From:   By: Antony Jay Via: “@HarvardBiz: Our archive pick this week is Antony Jay’s classic “How to Run a Meeting.” http
balaji's picture

7 Principles for Changing Behavior from Daniel Pink

From: By Debbie Miller Recommended by: Balaji Pasumarthy Which is more effective when it comes to re-using hotel towels : "Save the environment " or "Join your fellow guests
danielhpink's picture


From my Instapaper account to your inbox, here are the articles that got me thinking:   The Secret of Effective Motivation A new multi-year, in-depth study of West Point cadets suggests that intrinsic motivations drive
misner's picture

Look Up, Look Up, Look Up!

Recently, I was walking along a very crowded city street in a large European city. People  were walking in both directions with great purpose and direction - families, business  professionals, tourists, and individuals alike. One