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Eureka!15 Asia's Largest B-Model Competition, Prizes worth 50 lakh

Eureka! - An International Business Model Competition Aimed at encouraging people all around the world looking to fast-track a technology-related business idea or innovation to commercial success, Eureka! is Asia's largest B-Model
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5 Ways Analytics Are Helping Media Companies Sell Outcomes Over Eyeballs

In a major shift, media companies – including digital, social media and traditional broadcast and cable outlets – are changing how they sell ads. Instead of marketing squishy metrics such as clicks, impressions, reach or gross rating
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Stay organized with the cloud [Video]

Hello and welcome to INSZoom’s video blog. Does your law firm have multiple offices with people who need to collaborate on a daily basis? Without a cloud platform, this process can be difficult and lawyers may not be able to access the forms
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6 strategies for hiring exceptional senior leadership

This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.   It’s no easy task to hire highly talented people with the
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The benefits of automation for law firms [Video]

Hello and welcome to INSZoom’s video blog. Immigration law firms typically have their hands full, especially during H-1B season. Automating key processes helps firms save time and money while reaching a new level of efficiency. Although many
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Maximize Your Exit By Not Selling Your Company

A version of this article previously appeared in Forbes. In 1987, a representative of Michael Jackson approached the modest Sycamore Valley ranch house and knocked on […] The post Maximize Your Exit By Not Selling Your Company appeared
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The Right Way To Calculate Marketing ROI

Today, accountability in marketing amounts to table stakes. Companies expect CMOs to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes. Probably the
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7 Profound Implications of the “Live Stream Economy” for Brands and Businesses

In case you hadn’t noticed, there is something big happening right now in the world of digital media. Whether it’s Periscope, Meerkat, or another app—Live streaming is beginning to gain incredible momentum. But the reality is it
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When Facing Adversity

The When Facing Adversity IQ Matrix explores the steps we need to take to successfully overcome the problems and setbacks that life often blesses us with. This article is loosely based on the best selling book “The Obstacle is the Way”,