5 ways Amazon could use Whole Foods to crush the competition

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From: Mashable By Patrick Kulp
Recommended by: Mashable


On paper, Amazon just bought a struggling overpriced grocery chain for more than $13 billion. But the online retail giant sees much more in Whole Foods than a simple supermarket.

Jeff Bezos' sprawling retail empire will no doubt squeeze every last cent out of Whole Foods' various assets in ways that only a company as large as Amazon can.

To Amazon, Whole Foods is essentially a knockout punch to the comparatively tiny startups battling it out in the grocery delivery wars. It's also a quick way to amass hundreds of distrubution centers, a fleet of premium food brands, and an army of retail employees.

So, without further adieu, here are the various opportunities Amazon investors might see in the wake of this monumental acquisition.

Way more pick-up locations for Prime subscribers

Until now, the only pickup option for AmazonFresh customers were the company's two drive-thru spots in Seattle. It also has an experimental high-tech supermarket called Amazon Go in the same location and plans to expand the concept to other major cities across the country.

The acquisition of Whole Foods just expedited those plans. It gives Amazon a whopping 431 more pickup locations situated in the often high-density or affluent enclaves of Whole Foods shoppers.

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