“Fake it ‘til you make it.” It’s an approach used – and often, used quite effectively — in the business world.
The success of this mindset all comes down to attitude. Your small business may just be three ambitious twenty-somethings working out of a tiny apartment, but your customers don’t need to know that you’re using a spare closet as ground zero for your business’ day-to-day affairs.
Whether you’re just getting a small business off the ground or simply want to project the appearance of a larger, more rooted company, there are many clever tactics that can help your small biz “walk tall.”
Here are just a few.
1. A custom email domain
Having a corporate-sounding email is far more professional than using an antiquated Yahoo address as the main point of contact for prospective customers. You can easily accomplish this by setting up an email domain (the portion of your email address that follows the @ symbol) that echoes your website or business name.
Taking this a step further, setting up a variety of customer service-focused group mailing lists – and posting them prominently on your website — can also help boost appearances that you’ve got a fully fleshed out marketing, sales or administrative
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