4 tips to foster a company culture of innovation

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This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

There's a lot of science behind why change is so hard. But we shouldn't be so hard on ourselves; a large part of it is human nature. While what separates humans from many other animals is our frontal cortex and cognitive abilities, we still have an innate ability to follow known patterns. They tells us, "If doing something yesterday didn't kill us, then it must be safe to do today."

But our environment is constantly changing, and with the rapid pace of technology, there's never been more pressure to adapt or die.

Among the many facets of innovation, the one that intrigues me most is molding a culture of innova

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