Benjamin Franklin once said, "Experience keeps a dear school, but fools will learn in no other."
In other words, you can rely solely on first-hand experiences to gain sales knowledge -- but it might be painful.
For example, losing a huge deal because you failed to connect with the decision maker will teach you to involve the budget authority in future deals. However, you'll have missed out on a valuable opportunity in the present.
To dramatically cut down on your learning curve, pick up some sales books. A read penned by a selling expert will offer you all the benefits of personal experience without negatively affecting your quota or efficacy.
Picking a book can be tough, as there are thousands to choose from. Enter: This reading list. We've curated the top-ranked
Read Original : The 20 Most Highly-Rated Sales Books of All Time